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What does this mean for the future of TDI?

Reconfirming what we already knew, Volkswagen product strategist Toscan Bennet announced that a hybrid version of the sixth-generation Jetta is definitely on the way and on schedule for a 2012 launch date. Bennet said:
VW as a brand takes the electrification of the automobile very seriously, and we have a longtime strategy for growing that business. The Jetta hybrid is our first entry in that strategy.

During the NYC debut of the new Jetta, Bennet made it clear that the company is shooting for "best-in-class" mileage ratings for the hybrid version of its new sedan. VW doesn't mean Prius-like numbers here, but beating the Honda Civic Hybrid sounds about right. VW admits that the Prius defines classes and resides alone as the hybrid mileage champ. Rather than aspire to the Prius numbers of 51 miles per gallon city and 48 mpg highway, VW is more conservatively shooting to surpass the marks of 40 mpg city and 45 mpg highway set by the hybrid Civic. Combine the high mileage targets with price cuts found throughout the new Jetta lineup and VW may have a hybrid hit on its hands soon.
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