This sounds like a real hazard. Couldn't they have chosen something other than a girl? How about just painting a speedbump across the whole road so they slow down instead of something that might cause somebody to suddenly swerve.
David Duane of the BCAA Traffic Safety Foundation told CTV news that the bump was meant to bring attention to driver-caused pedestrian injuries, and that the fake girl should not cause accidents:
“It’s a static image. If a driver can’t respond to this appropriately, that person shouldn’t be driving….”
In 2008, Philadelphia used similar, virtual speed bumps–more common in Europe–in its “Drive CarePhilly” campaign. Philadelphia, however, chose a less anthropomorphic route–opting for three spikes.