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Invoice is not really what the dealer pays. They have factory incentives. It appears that he has sold enough cars to qualify for the next lower pricing tier. I guarantee you that dealers don't try to sell cars at a loss!

Thank you for the info, I will add this to the 2009 Jetta TDI buyer's guide.
 

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OK, I did some searching and that does make sense. Still a good deal. You have to wonder what the true profit margin on the cars is at MSRP.
 

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On large SUVs it was 7-10k per unit. Any wonder why GM and Ford glutted themselves on it? Porsche has about 5-10k per car and they have very high profit. For cheaper cars I doubt much over 1k per car profit. Dealers make money through maintenance and other stuff.
 

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Might pull the trigger on a similar deal here. Was planning on holding out for a MKVI Golf TDI but the danged MKV Jetta is such a good deal at that price I may have to do it now. Had driven a DSG and was thinking - eh, it's not bad. Drove a stick Jetta TDI today and it's basically what I want (well, assuming we don't get the GTD). Add Hella DynaHID's and LED tails plus make sure the stealership wires the BT correctly? I may have to get one tomorrow. Great motor BTW.
 
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