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They were planning on expanding the prius line to a few models, this will be the first.
 

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It makes good business sense to draw on the strength of the prius name.

On the other hand, diluting the prius name might weaken brand perception of toyota as a whole It could go either way.
 

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Discussion Starter #4
I don't know, I feel that Toyota is getting stretched thin. Less than perfect Quality Control that they have built a reputation for, less than good average fuel economy, these growing pains will catch up with them.

If the big 3 weren't strapped for cash, then they would have a good chance of regaining lost market share now.
 
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