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Somehow I can't imagine this being an ad for anyone other than VW. I wonder how much they paid to use the music and image? Lucasarts is strict about licensing their material.
 

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I'm not a marketing person, but all these commercials that really fail to tell you anything about the car seem silly. But since it's the Passat's "debut", I think it might get at least any VW fans excited about it.
 

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They're not going to be able to teach you much about the car in a 30 second spot. This is all about brand recognition, and doing something that people will remember.
 
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