OEM brakes usually last longer and have less grip than some performance aftermarket brands.
I think the EBD helped too. Aftermarket brake pads should still last a long time with EBD. Also remember that the rotor can help braking performance too. Some rotors are grippier and wear out faster too.
EBD is the electronic braking standard on the mk4 and up cars in the US. It's connected to the ABS and brake system, basically it brakes the rears more than the front during light braking. The more you brake, the more it biases braking action towards the front. This is why the rears can wear out first.
Also note that the brake pads and rotors are designed to wear out at about the same time, so rotor replacement is suggested. I haven't tried every possible brake rotor out there, I suggest buying quality parts and staying away from drilled rotors because they can crack.
Grippier brake pads generally don't last as long because the OEM brake pads are normally designed for low dust and long life, they sacrifice performance though. Performance pads will grip more but generally wear faster than OEM pads.
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