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Does this mean that diesel isn't clicking with more expensive brands? How are Mercedes bluetec sales?

http://www.autobloggreen.com/2009/07/23/bmw-throws-big-cash-on-the-hoods-of-its-u-s-diesel-offerings/

Efficiency may be the buzzword of the moment in the automotive industry, but it's hardly a new concept at BMW. We've always lived by the EfficientDynamics philosophy - less emissions without sacrificing performance.

So when the government recently announced its 'Cash for Clunkers' program to reward Americans for driving more fuel-efficient cars, we were inspired to begin an incentive program of our own. Now through August 31, BMW will give you a $4,500 Eco Credit toward your purchase of a 335d or an X5 xDrive35d - the most fuel-efficient vehicles in their class.

But the savings go beyond this limited-time offer. You'll also receive a $900 tax credit3 on the 335d and $1,800 on the X5 xDrive35d. And like any BMW, both diesel vehicles come with 4 years/50,000 miles of zero-cost maintenance. Plus, its best-in-class efficiency will save you approximately $2,000 in fuel costs over four years.4
 

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The number of people who spend 50 large on a luxury car and care about economy is not a lot. I would buy one in a heartbeat if it were in the budget but a VW is enough for me!
 
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