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Audi is ramping up for the Audi A3 and the Q7 is already out. Here is the first of the marketing that I've seen:
http://www.youtube.com/watch?v=Wk7fSIDPZOg

And here's the real funny part: in the commercial below they show an Audi A4...the model they aren't bringing. Just the Audi A3.

http://www.youtube.com/watch?v=c9lTGnvHMTw

Some more info:

HERNDON, VA - Audi today launched an aggressive public awareness campaign in the U.S. to highlight the ways in which TDI clean diesel can help America achieve energy independence. Ranging from television ads to a social media-driven charitable donation, the campaign will kick off a summer-long push to change public perception of the once-maligned diesel engine.

"Energy independence and fuel efficiency are at the forefront of public debate, and with the launch of the Q7 TDI clean diesel, Audi is introducing a viable solution into that national discussion," said Johan de Nysschen, President, Audi of America. "Several solutions for reducing America’s dependence on foreign oil have been introduced, but few are as convenient, accessible, and fun as simply switching from regular gasoline to clean diesel."

Not only do the statistics on clean diesel show a dramatic change from the smoky, noisy, and dirty diesel image of the past, but these truths prove that diesel is a viable, ready-to-go solution for reducing America’s dependence on foreign oil.

TDI Clean Diesel: The Truths
• A U.S. EPA analysis found that if one-third of Americans fueled their cars, pick-ups and SUVs with clean diesel instead of gasoline, the United States could send back 1.5 million barrels of foreign oil per day.
• One drop of diesel fuel has 12% more power than one drop of gasoline.
• TDI clean diesel engines reduce carbon emissions by 20% over gasoline engines.
• If one-third of Americans switched from gasoline to clean diesel, it would be the equivalent of planting 2.2 billion trees.

"Many Americans still don't understand the benefits clean diesel provides," said Scott Keogh, Chief Marketing Officer, Audi of America. "That's why Audi developed an intensive campaign to spread the truth about TDI technology. Central to our message is this point: With far lower carbon emissions and far better fuel efficiency than gasoline, it can truly be said that diesel is no longer a dirty word."
Launching today, the Audi multimedia campaign to educate America about the benefits of TDI clean diesel includes advertisements at fuel pumps around the country, a television advertisement, a "Truth in Diesel" viral video and a Facebook Cause campaign in support of reducing carbon emissions. To check out the campaign and learn the truth about TDI clean diesel, check out audiusa.com/tdi. Download the new "Di*sel | It's No Longer A Dirty Word" Audi TDI ad here.

To drive the TDI message online, Audi is also launching "Truth in Diesel," a viral video that emphasizes the need for America to achieve energy independence. Starting 30 years ago with the oil crisis of 1979, the video provides historical context around the nation's ongoing struggle to break free from foreign oil. The simple solution = clean diesel. The video has been seeded on various online video sites. Check out "Truth in Diesel" on YouTube available here.

Stressing its commitment to reducing emissions, Audi is making a donation to help support the first project in The Nature Conservancy’s voluntary carbon offset program. Through The Nature Conservancy's Facebook Cause, Audi hopes to spread the word about reducing carbon emissions. For every Facebook user who joins the cause, Audi will donate $1 to The Nature Conservancy's voluntary carbon offset program. To join the cause and for more information about this initiative visit causes.com/natureconservancy.
 

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And here's the real funny part: in the commercial below they show an Audi A4...the model they aren't bringing. Just the Audi A3.
Maybe it was a leak of future product?:yum::yum:
I don't see how it's a viral video. Not every youtube video is a viral video. Did some out of touch executive come up with that or what?
 

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These videos don't really stress the advantage of diesel. They're not doing a good job because many of the points apply to hybrids too. If they want to fight the uphill battle of perception they need to create an image of why diesel is different.
 

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Some commentary added to the Audi A3 checklist. I am posted it here because it's relevant to Audi's TDI push.

HTML clipboardBecause of the engine choices for North American TDI and advertisements, VW/Audi is trying to shape diesel as a choice that combines economy and power. The Audi A3 TDI is an example of that. Dedicated fuel economy cars like the first generation Honda insight or the Toyota Prius are not for driving enthusiasts who value handling or road feel. VW has been increasing the amount of power in the TDI engines available in the US while not offering the less powerful (but more economical) TDI engines available in Europe. Dedicated fuel economy cars built on their own bodies with their own sheetmetal are optimized for fuel economy. VW/Audi diesel cars are built on bodies shared with their gasoline engine models and lose some potential fuel economy but also share the good handling and road feel. Their commercials and even calling TDI "clean diesel" show they are trying to increase this niche market.
 
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