6 months? The VWs have them beat...the customers don't even know long their delay is
The â€™10 Audi A3 turbodiesel goes on sale in late November, but it will take six months for new buyers to take delivery. That's because Audi dealers have a half-year of advance orders to fill before new customers can be accommodated, says Carter Balkcom, product manager for the new model.
With a starting price of $29,950 (not including $825 destination charge), a typically equipped A3 TDI probably will sell for $31,500, he predicts. Balkcom expects the San Francisco bay area, Pacific Northwest and New England to be leading sales markets for the new Audi turbodiesel because those are the best-selling areas for the conventional gasoline-powered A3. He believes the diesel will track those markets. About 3,000 A3s have been sold through Aug. 31, and Balkcom predicts about 5,000 will be sold by year end. He forecasts the A3 TDI will appeal to households with $75,000 annual income. â€œTheyâ€™re more affluent than you would expect.â€ His market research reveals an intellectual class of customers will find the diesel appealing.
The A3 TDI will be the second diesel Audi launches this year, following on the heels of the Q7 cross/utility vehicle. Through the end of September, 32% of Q7 buyers selected the 3.0L V-6 TDI. Overall, Balkcom predicts turbodiesels will account for about 10% of Audi sales volume this year.
Audi builds the A3 TDI at its factory in Ingolstodt, Germany. Its 2.0L turbodiesel generates 140 hp and 236 lb.-ft. (320 Nm) of torque. The auto maker claims a top speed of 130 mph (209 km/h), and the Environmental Protection Agency expects the car to achieve 30/42 mpg (5.6-7.8 L/100 km) in city/highway driving.The powertrain is shared with the Volkswagen Jetta TDI, a 2009 Wardâ€™s 10 Best Engines winner.However, there is about a $5,000 price difference between the two cars. Also, the Jetta is a 4-door sedan, while the A3 is a 5-door hatchback. In addition, the interior of the Audi A3 is more luxuriously appointed than that of the Jetta.
Balkcom says Audi is studying the introduction of additional diesel models in the U.S. â€œWe would especially like to have a diesel in the A4 here,â€ he says. Also under consideration is a diesel for the Q5.
It should be. Great power and better fuel economy. The only reason it isn't is because the MAN can't bring them fast enough.That's not that bad but 31,500 is a car with no options. I don't know why the % of Q7 TDI isnt' 100%!
Damn -- I was going to go down to my local dealer tomorrow to see when they'd be coming in. Last time I talked to them (about a month ago), they seemed to think the first ones would show up around Thanksgiving, and they suggested they could get me one in relatively short order if I wasn't too picky about options.I didn't think it would be as popular because of the price but I'm wrong - the A3 is 6 months preordered? Well done Audi. At the bottom I underlined something that isn't much of a surprise.
The reason is that the German factory shuts down for two weeks in order to celebrate the holidays. I was told the same by my sales guy.[*]Audi has a put a two-week hold on A3 TDI production, for reasons not specified
I don't think that's it. When I put down my deposit on Oct 9, I was told I'd have the car near the end of December. On the 12th, when I returned to the dealership to test drive the Eurospec TDI (it wasn't there when I put my deposit down), they told me about the two-week hold, and that the car wouldn't be delivered until mid-January.The reason is that the German factory shuts down for two weeks in order to celebrate the holidays. I was told the same by my sales guy.
Could you do a favor and take some pics of any options that you have?Salesman just called. Expect our Audi TDI to be delivered within a week and a half.
How did you manage to get one so soon? Two of my local dealers only got their demo cars a week ago. One told me they weren't allowed to sell their one demo car until Dec. 29th (he didn't say who wouldn't allow it), nor could I drive it because it hadn't been through PDI yet, having just arrived the day before -- it was a Sunday, and their shop was busy all day Saturday.Salesman just called. Expect our Audi TDI to be delivered within a week and a half.